Copyright: Visitoland


Sweden is the shimmering pearl of northern Europe, from the sunny Baltic coast of the Blekinge region to the dazzling arctic landscapes of Sápmi, or Lapland, in the north. Anywhere you go you are sure to spot at least one or two of the Scandinavian country’s typical pretty red cottages ('stuga'). Stockholm, the capital, is alive with hip cafés and trend-setting inhabitants, while Gothenburg is its pleasant and easy-going sibling on the west coast. With almost three quarters of Sweden covered in vegetation, it is by far the most forested country in Europe. This, along with the incredibly high number of lakes and the fact that it is the country with most islands in the entire world, accounts for the attractiveness of Sweden as a travel destination. And Swedes know how to make the most of the natural gifts they are so lucky to have been blessed with. ‘Allemansrätten’ is the right every person in Sweden has to make temporary use of every inch of public and private land in the country for recreational purposes. This gives visitors and locals the freedom to respectfully and responsibly roam around and discover every single corner of this northern beauty.
Öland Copyright: Visitoland


Sweden’s smallest province welcomes everyone who is in search of the greatest adventures. Moreover, the best that life has to offer is free here – the singularly beautiful countryside. Some 300 kilometres of coastline, with an abundance of beaches, more than 75 nature reserves, Stora Alvaret, and South Öland's world heritage cultural landscape. There are 28 different orchids growing throughout the island. There are also numerous destinations for excursions. Whatever you want to do, you are welcome to Öland!
Västervik Copyright: Västervik Framåt AB


Untouched archipelago, fantastic swimming, picturesque town settings and entertainment! Västervik on the east coast of Småland is Sweden at its best. Fantastic Småland nature with leafy, green meadows and grazing cows. A small-town idyll. Then there is Sweden's most beautiful archipelago. It is this mix that makes it so exciting.
Säfsen Resort Copyright: Säfsen Resort

Säfsen Resort

In scenic southwestern Dalarna, you will find the Säfsen Resort, an experience destination with year-round activities, from full-fledged skiing in winter to downhill biking and outdoor activities during the summer, spring, and autumn. Säfsen is an ideal destination with lots of activities and adventures for the whole family. Just 130 km away from Örebro, 270 km from Stockholm, and 340 km from Gothenburg, it is easy to get here.
Varberg Copyright: Visit Varberg


The old health resort tradition in Varberg has been refined and is nowadays a way of life for both residents and visitors. All prerequisites for a good quality of life are available here, along with the opportunity to put together an individualized range of treatments. A course of treatment can consist of a massage therapy or seaweed baths, a stiff wind and a windsurfing board, a visit to the Cold Bathhouse or a woodland excursion to Åkulla Beech Forest. Welcome to Varberg to find your particular course of treatment!
Höga Kusten Copyright: Marcus Sjöberg, Friluftsbyn, Höga Kusten

Höga Kusten

Far up in northern Europe is a place where nature's forces, during 20.000 years, have shaped a dramatic landscape with the world's highest coastline. Mountains plunging straight into the depths of the sea in a way that leaves you breathless. Here, you will get to experience the real, unexploited, and genuine Sweden. Bold visitors can try fermented herring and climbing, but the High Coast of Sweden is more about harmony than adrenaline. Through endless opportunities to be active in nature with your loved ones, you will regain the strength to return to your urban, pacy everyday life.
Uppsala Copyright: Inactive account – ID 12019/Pixabay


Uppsala, only 38 minutes from Stockholm and 18 minutes from Arlanda airport, is one of Sweden's four major cities, and close to everything. You get the selection and pulse of a city and can simultaneously enjoy small-town intimacy and serenity. Stroll along scenic Årummet, relax in one of the city's cafés, or let yourself be enchanted by the Cathedral, which is just one of the city’s exciting attractions.
Västerås Copyright: © Clifford Shirley, Västerås & Co / Visit Västerås


Sweden’s seventh largest city is also one of the country’s oldest. Welcome to Västerås! You’ll find activities and events for the entire family to enjoy here as well as a rich cultural life, a vibrant night life, a boiling sea life and an exciting history. You can spend the night under water or among the treetops, visit a Guide Michelin award winning cathedral and Sweden’s largest burial mound Anundshög — there really is something for everyone in Västerås!
Jönköping Copyright: Andrei Nekrassov/Shutterstock.com


Jönköping offers some of the best experiences in Sweden. Nature has been wonderfully generous with this region and has dotted it with beautiful small lakes, rolling wooded hills, meadows, wetlands and - not least - a kilometre-long beach in the town centre. Jönköping is an ideal venue for meetings and trade, strategically located between Sweden's three largest cities, and the warm local population is eager to share their natural assets and hospitality.
Vimmerby Copyright: Astrid Lindgrens Värld/Vimmerby Tourist office


What do you think of when you hear the name, Vimmerby? Do you think of Astrid Lindgren? Do you think of Småland? Most people know of Vimmerby because of Astrid Lindgren, since this is where she was born and grew up. She has put her mark on the whole area, and today Vimmerby is the place where families find adventures and the very best experiences. The award-winning Astrid Lindgren's World, Virum Moose Park, and the beautiful countryside are examples of the sort of outings that provide every opportunity for a fun-filled holiday.
Karlstad Copyright: Imfoto/Shutterstock.com


Karlstad is a wonderfully compact Swedish city, built on a grid pattern with wide, tree-lined streets, avenues, promenades, and squares. Karlstad has a "big city" feel, with many quality hotel and other accommodation options, with the advantage that city’s many attractions are just a short walk away: shopping streets, malls and arcades, culture, historical sites, urban nature activities, parks, transport, and amenities. Don’t forget that this is child-friendly Sweden and children are welcome everywhere in Karlstad.
Umeå Copyright: JordanDinchev/Shutterstock.com


The town of silver birches does not only offer top-class culture. Some of the very best restaurants in northern Sweden are also found here, and they serve local culinary delicacies with singular precision. Add to that, an exceptional outdoor life, and you will understand why tens of thousands of students feel so at home in Umeå.
Kiruna Copyright: hessianmercenary/Shutterstock.com


At 250 kilometres north of the polar circle, the summer sun shines for almost two months without going down, while the polar nights offer the most intense Northern Lights that can be seen. In Kiruna, you can go slalom skiing until midsummer or spend the night in a magnificent hotel built from ice. The phrase "kingdom of contrasts" is overused, but Kiruna truly embodies it.
Blekinge Copyright: @visitblekinge


Spend your free days in southern Sweden, Blekinge, and be as born again. Head out into the unique, beautifully diverse nature. Discover the archipelago, the glittering lakes and the white sandy beaches. Explore the living history, enjoy the culture, the local food and the world heritage and the naval city of Karlskrona. Welcome to Blekinge, a small landscape with great experiences!
Kungsbacka Copyright: Anna Rehnberg/Kungsbacka Kommun


Kungsbacka is on the west coast 20 minutes south of Gothenburg. With great sights, fine shopping, lovely nature and 80 km of coast with attractive beaches, Kungsbacka has something for everyone.
The Kingdom of Crystal Copyright: Glasriket

The Kingdom of Crystal

Every year more than a million visitors come here to a area in Kronoberg and Kalmar counties in Småland that includes the municipalities of Emmaboda, Lessebo, Nybro and Uppvidinge. Many return time after time. It is easy to understand why. To watch red-hot molten glass being transformed into delicate crystal or sturdy bowls is a spectacle that one never tires of. Here you will find well-known glassworks and brands such as Orrefors, Kosta Boda, Skruf, Mats Jonasson Målerås to name a few. In additon, you can enjoy the nature of Småland in its prime with its forests, lakes, stone walls and many cultural sights. These include Vilhelm Moberg’s emigrant district.
Sundsvall Copyright: Peter van der Meulen/Unsplash


Sundsvall is the destination for those who want to embellish their holiday in Norrland with shopping and entertainment. Today, this is the home to Norrland’s largest city mall and Birsta Shopping Centre, which is one of Sweden’s largest out-of-town retail centre. Amid the northern nature, and at the heart of everything, you will find, perhaps, one of the country’s most beautiful city centres with rich ornate post-renaissance stone buildings. Raise your eyes towards the beautiful facades and enjoy!
Örebro Copyright: Mikhail Markovskiy/Shutterstock.com


Örebro is an attractive city with well-preserved old areas along the river Svartån. The huge Vasa castle may gather the majority of the attention, but besides the historical side, the city has plenty of new exciting architecture, entertainment venues, shops, and cafes. Within a short distance from the city, natural wonders such as Lake Hjälmaren and Kilsbergen, "De Blå Bergen" (the Blue Mountains), provide great outdoor experiences.
Gothenburg Copyright: Mauritius Martin/Shutterstock.com


The beauty of Gothenburg becomes apparent as you walk around the harbour and city centre and explore the different neighbourhoods that lend the area a pleasant and relaxing vibe. Countless cafés grace the street corners and world-class restaurants delight with expertly-prepared dishes showcasing the freshest ingredients. Gothenburg offers year-round excitement, with attractions such as the Liseberg amusement park, the renowned Göteborg Film Festival, and the acclaimed Way Out West music festival, ensuring there's always something extraordinary to discover and enjoy.
Luleå Copyright: Luleå Turistcenter & Visit Luleå


Luleå is the heart of northern Sweden, offering both the convenience of a large city and the charm of a small town. This city is a true winter wonderland with its sprawling white landscapes. And during the summer, it is a sun-soaked island city that consistently ranks high on sun-drenched destinations. Luleå offers a perfect blend of natural beauty and culture, shopping, entertainment, quality lodgings, and exceptional service.
Halmstad Copyright: Destination Halmstad


Like a big city in a more convenient format! Halmstad’s rhythm pulsates all year round. The summer town with fresh, salt-water swimming, hectic entertainment in Tylösand, exciting activities for all the family, several golf courses and vibrant cultural life. Add to that the rich food tradition with salmon and sea food. A real smörgåsbord for both body and soul!
Stockholm Copyright: Oleksiy Mark/Shutterstock.com


Stockholm is a city of contrasts. Trends in music, design, fashion, and technology are born here. Hip bars and world-class restaurants are shoulder-to-shoulder with historical cafés and cosy neighbourhood pubs. Stockholm is simultaneously urban and close to nature, and water is an ever-present feature in this city where the lake and sea meet. The atmosphere is open, tolerant, and welcoming, and diversity and innovation are highly encouraged. Stockholm is a city for everyone.
Malmö Copyright: Vytautas Butkus/Unsplash


Sweden's third-largest city, Malmö, is a vibrant and multicultural destination. Here historical charm mingles with modern innovation and centuries-old architecture shares the stage with cutting-edge design. Discover world-class museums, cultural events, and find serenity amidst its abundant green spaces. Malmö’s commitment to sustainability permeates every facet of life, creating a harmonious coexistence between nature and urban innovation. Prepare to be captivated by the Scandinavian allure and warm hospitality of Malmö, a city that leaves an everlasting impression on every visitor.
Idre Copyright: Viktorishy/Shutterstock.com


For several months of the year, Idre is covered in winter snow and ice, which allows visitors to make the most of everything winter has got to offer: from frozen lakes and snow-covered forests to cross-country trails, skiing slopes, and snowmobile trails. During summer, numerous outdoor activities are also possible. In-between adventures, you can recharge your batteries in one of Idre's picturesque restaurants, cafés, and pubs.
Linköping Copyright: Visit Linköping


Discover Linköping - located on the stunning Östgöta Plains in the province of Östergötland. Are you itching to dive into the heat of city life, or is a relaxing country jaunt more to your taste? You don’t have to choose – all the culture and entertainment of Linköping is just minutes away from our amazing countryside of plains, lakes and canals. Go on a boat ride, wander the Östgöta Trail, go to the theater or have a bite to eat at one of the city’s many restaurants.
Östersund Copyright: Mr Thinktank/cc by-2.0/Flickr


In Östersund, you will enjoy life all year around. The crisp air, the bright, long summer nights, and the white winters with lots of snow make it easy to like not only the city of Östersund but also its surroundings. Östersund lies in the centre of the county of Jämtland, the self-proclaimed republic. Here you will find pleasant shopping, several small cafes, exciting cultural life, and a wide range of outdoor activities.
Lapland Copyright: Greenland Travel/Flickr


Wilderness and unspoiled scenery entice you to Swedish Lapland and provide breathtaking winter adventures, trips along rivers, and exhilarating hikes. Get to know the unique Sami culture and relax in the reindeer sleigh while watching pulsating northern lights dance in the heavens above. The national parks and seductive tastes of reindeer, trout and arctic raspberries add colour to your holiday. Here you can discover the secrets of the mines and traditional marketplaces. In the summer, enjoy a sun that never wants to set.
Kalmar Copyright: Jörgen Tannerstedt / Kalmar Turistcenter


Enjoy a holiday with sun and swimming, shopping and entertainment, art and culture. Kalmar offers the opportunities of a large city along with the charm of a smaller place. Within walking and cycling distance, you can enjoy beaches, parks, forests, meadows, cobblestone streets, shops, museums, cafés, and galleries. And an honest-to-goodness castle with pinnacles and towers. Today, Kalmar is a modern city, but wherever you go, you feel the pulse of history.
Ängelholm Copyright: Ängelholms Näringsliv


The idyllic coastal town of Ängelholm is a potters’ town with artistic creativity in abundance, stocked with art galleries, potteries and studios. In the centre of town, Hembygdsparken with its folk museum and mini zoo stocked with Scandinavian animals attracts visitors of all ages. Visit the exploratory railroad museum, Järnvägens Museum Ängelholm, and the Ängelholms Flygmuseum, dedicated to aviation, complete with a flight simulator. Furthermore, golfers will love our courses. With something for everyone, we are waiting to welcome you.
Växjö Copyright: Anders Bergön


Växjö is the very heart of southeast Sweden – in the middle of Småland, in the middle of southern Sweden. There is a lot to see, experience and do here – unique shops and world-class restaurants. A thriving culture and art programme, an intimate café culture and several award-winning culinary eating-houses. If you would like to experience genuine Småland nature, take one of the many cycle and footpaths straight out into the forests! A kingdom of crystal is just around the corner, as is the kingdom of furniture. Welcome!
Karlskrona Copyright: Micke Olsson /Visit Karlskrona


Drop anchor in Karlskrona, the city founded in 1680, when Charles XI decided to build the country's new naval base here! 340 years later, the naval base remains, the well-preserved architecture and city plan impressed Unesco, which gave the city World Heritage status in 1998. Wherever you go, you can see; magnificent churches and squares, parade streets and fortifications that attract visitors from all over the world. All this on a number of islands, in an archipelago that Unesco has designated as one of seven biosphere reserves in Sweden.
Åre Copyright: petritech/Flickr.com


A Swedish ski resort comparable with the mountain villages in the Alps, Åre has seen an increasing number of visitors every year. With a total piste length of 95 kilometres, around 100 descents, 40 lifts, almost 50 restaurants and over 30 bars and nightclubs, it is arguably Sweden’s number one ski resort.
Karlshamn Copyright: Per Pixel


Welcome to Karlshamn! Here you will find information about points of interest, events, accomodation, restaurants and much more. Karlshamn is a lively and charming coastal town with a fascinating history and a stunning archipelago on its doorstep. There are naturally many beauty spots among the islands and along the coast, but explore a little further inland and you will find leafy forests and great days outside.
Gotland Copyright: Region Gotland/Turistbyrån


There’s something very special about Gotland. It might be the light, the beaches and the ever present sea. The fact that the island is one of the sunniest places in Sweden – even in November – certainly helps. Or it could be the cultural heritage, the history you can see and feel everywhere. Or the people: down-to-earth, hospitable folk who make the most of life. Perhaps it’s the bustling street life in the walled city of Visby, or the scenery, the open and inviting landscape. You’re welcome to discover and explore this one-of-a-kind island.
Helsingborg Region Copyright: Mickael Tannus/Familjen Helsingborg

Helsingborg Region

Close your eyes. What do you see when you think about Skåne? Undulating fields of rapeseed, villages where the roads winds its way between half-timbered houses and long sandy beaches. If so, then you're quite right. But here in Northwest Skåne we have a little bit more of everything. There's drama here, too. Söderåsen features wild primeval forests and Kullaberg draws visitors who come to marvel at the precipices and caves.